Join us at FIT&RUN EXPO 2027

We help you achieve even greater success.

FIT&RUN is where innovation, inspiration and networking come together under one roof. The exhibition brings together leading brands, manufacturers, retailers, distributors and trainers to showcase the latest products, services and solutions for running, fitness and health enthusiasts.

Visitors can discover everything from advanced running shoes and high-performance sportswear to nutrition, technology, health solutions and adventure sports.

FIT&RUN EXPO is a powerful platform for companies looking to reach an active and engaged audience, build brand awareness, increase sales and create valuable industry connections.

Around 20,000 visitors are expected to attend the exhibition, creating an excellent opportunity to showcase products and services to a large and highly relevant audience.

Why Exhibit at FIT&RUN?

As an exhibitor, you will have the opportunity to:

• Showcase the latest products, services, and technologies to an active and engaged audience

• Build direct and effective connections with buyers, partners, and industry professionals

• Discover what others in the industry are doing and where their focus lies

• Increase visibility and strengthen your brand image at one of the year’s major events

• Connect with other companies and leading professionals in the field

• Be part of a vibrant and inspiring environment where movement, wellness, and innovation come together

Contact us for available floor space at omar@vistaexpo.is

Reach the Right Audience at FIT&RUN

FIT&RUN is a powerful platform for companies looking to build their brand, showcase products and services, and connect directly with an active and engaged audience.

Following FIT&RUN 2026, an exhibitor survey was conducted with 23 companies responding. The results show strong exhibitor satisfaction and confirm that the event creates real value for companies aiming to reach people interested in health, fitness, running and active lifestyles.

The Numbers Speak for Themselves

83% achieved their participation goals very well or fairly well.

87% felt that visitors to the exhibition matched their company’s target audience very well or fairly well.

83% said strengthening their brand was one of the main benefits of taking part.

74% identified networking and relationship building as one of the main benefits.

48% gained increased exposure for their products.

87% were very satisfied or satisfied with their location within the exhibition area.

74% said they were very likely or fairly likely to participate again in 2027.